Make-A-Wish

Hope Is Medicine

70% of current Make-A-Wish recipients go on to live fulfilling lives. But that’s not what most people think when they hear “Make-A-Wish.” So, we created a campaign to change the narrative—and celebrate lives full of possibility.

Role

Associate Creative Director

Executions

Print
Digital UX/UI
Out-Of-Home
Experiential

Awards

Effie Awards
The Drum
ANA Awards
The Tower Awards

Outdoor Activation

To celebrate World Wish Day, we hit the streets of Chicago to amplify Make-A-Wish and extend the ‘Hope is Medicine’ campaign. The result? An estimated 30,000 people saw the activation—many of whom shared powerful stories of how Make-A-Wish changed their lives.