Make-A-Wish

Hope Is Medicine

70% of current Make-A-Wish recipients go on to live fullfilling lives. Sadly, that's not what most people think of when they think of Make-A-Wish. We created a campaign to change that misperception.

Role

Associate Creative Director

Executions

Print
Digital UX/UI
Out-Of-Home
Experiential

Awards

Effie Awards
The Drum
ANA Awards
The Tower Awards

Outdoor Activation

In celebration of World Wish Day, we took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine' campaign.​

An estimated 30,000 people saw the campaign and some in attendance shared their stories of how Make-A-Wish made a difference.