State Farm

Who's Ready For A Jazz Bath?

After our 2022 State Farm NFL campaign debuted, fans couldn’t stop talking about Patrick Mahomes’ unforgettable bath routine. So we turned the moment into a movement—with an integrated campaign inviting everyone to turn their tub time into a #JazzBath

Role

Creative Director

Executions

Product Design
Digital UX/UI
Online Video
Music Streaming Integration
Telephone Hotline

Awards

The Shorty Awards
The Webbys
The Drum
Chicago Addys
ADC
NYX
Muse Awards