State Farm

NBA All-Star Weekend

How do you show up to NBA All-Star Weekend in the biggest way possible? With an immersive tech-forward booth experience, live coverage of the weekend through the eyes of Jake from State Farm, appearances from today’s biggest basketball influencers, and having our man Jake kicking off the Saturday Night All-Star broadcast.

Role

Creative Director

Executions

Experiential
Social
Influencer Partnerships
Broadcast Integration

Influencer Integrations

We invited some of today's biggest NBA loving social media influencers to stop by our booth to play through Neighborhoops. They did, and invited their audience to try and beat their time.

Jake from State Farm Meet & Greet

NBA All-Star is a celebrity filled weekend, and we brought our very own Jake from State Farm to meet his fans.

Jake's All-Star Fit

We partnered with Courtney Mays, stylist for NBA star Chris Paul, to create a one-of-a-kind look for Jake to sport during the big weekend.

Jake Live Social Coverage

Jake shared his unique experiences at All-Star Weekend through his social channels on Instagram and TikTok.

Saturday Night Broadcast Kick-Off

Every year NBA All-Star kicks off it’s broadcast with the celebratory ball roll across the court, and we got Jake to do the honors.

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