State Farm

NBA All-Star Weekend

State Farm came to NBA All-Star Weekend to make a statement—and we did just that with an immersive, tech-forward booth, live social coverage through the eyes of Jake from State Farm, appearances by top basketball social influencers, and Jake himself kicking off the Saturday Night All-Star broadcast.

Role

Creative Director

Executions

Experiential
Social
Influencer Partnerships
Broadcast Integration

Influencer Integrations

We brought in some of today’s biggest NBA-loving influencers to take on Neighborhoops at our booth—then they challenged their followers to beat their time.

Jake from State Farm Meet & Greet

NBA All-Star Weekend is packed with stars—so we brought our own: Jake from State Farm, meeting fans and soaking up the spotlight.

Jake's All-Star Fit

We teamed up with Courtney Mays, stylist to NBA star Chris Paul,
to design a one-of-a-kind look for Jake to rock during All-Star Weekend.

Jake Live Social Coverage

Jake gave fans a front-row seat to All-Star Weekend—
sharing his experience in real time on Instagram and TikTok.

Saturday Night Broadcast Kick-Off

Every year, NBA All-Star tips off with the ceremonial ball roll—
and this time, Jake from State Farm had the honor.

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