State Farm x NBA2K
NGHBR GOODS
To bring State Farm into NBA2K's open world ("The City), we built an in-game store that sat next to other brands such as Nike, Adidas, and Puma called "NGHBR GOODS," for gamers to come and collect exclusive State Farm branded merch and meet the first branded NPC himself, Jake from State Farm.
Role
Creative Director
Executions
In-game Integration
Twitch Stream Partnership
Social
Battle of the khakis twitch stream
Jake from State Farm took it to the court to play with some of NBA2K’s top streamers during a live stream on Twitch.
In-game Apparel
