State Farm x NBA2K
NGHBR GOODS
To bring State Farm into NBA2K’s open-world experience, The City, we created NGHBR GOODS—
an in-game store positioned alongside Nike, Adidas, and Puma. Gamers could collect exclusive State Farm merch and meet the first-ever branded NPC: Jake from State Farm.
Role
Creative Director
Executions
In-game Integration
Twitch Stream Partnership
Social
Battle of the khakis twitch stream
Jake from State Farm hit the virtual court—teaming up with top NBA2K streamers for a live Twitch showdown.
In-game Apparel
